Services
THE CHALLENGE
Encourage constituents to re-elect Senate Democrats and increase name ID for new candidates in races during a year when billionaires poured money into a misinformation campaign in Illinois.
THE SOLUTION
Developed and implemented digital campaigns for members in tough general election races.
Boosted candidates’ name ID by messaging on priority issues, values and accomplishments
All ads combined reached 565,000 constituents statewide, and generated 4+ million impressions with 53,000+ link clicks
Ads had a combined click through rate of 1.28% — exceeding the industry average.
THE IMPACT
The Illinois Senate Democrats maintained their supermajority after the November 2022 cycle.
