With a modest budget, SGS developed a multi-market, multi-media marketing campaign and partnered with the NWSL to help guide creative assets.
We used a strategic blend of OOH advertising, including airports, buses, trolleys, billboards, transit shelters, and street banners for a complete takeover over the city leading up to the big game.
OOH was complemented by the power of a targeted digital, which included programmatic display and video, Meta, TikTok, Google display and search, YouTube, and local media, social, email, and website banners.
SGS partnered with local TV and radio to create a comprehensive media presence.
