We developed highly refined messaging that showcased SWB’s work creating safe, cost-free spaces where youth can play soccer and build life skills that they’ll use long after their time on the field. Our messaging balanced sensitivity to the families impacted by threats from ICE without making immigration a focal point in the stories we pitched. Instead, pitches focused on the impact of SWB’s programs and how they’ve made a difference in the lives of children and families.

We secured media placements in the client’s priority markets including Baltimore, the Bay Area, Boston and Denver in both English and Spanish and across print, TV and podcast formats. This included a piece on the front page of the Boston Globe. The press pieces provided the client with content they could re-purpose for their own digital content, fundraising efforts and board engagement.