Illinois State Representative Kam Buckner is running for Mayor of Chicago in a crowded field against unpopular incumbent Lori Lightfoot.
Services
Political Campaigns, Earned Media, Messaging Strategy, Policy & Research, Media Training
THE CHALLENGE
Buckner started the race with low name ID and raised little money, making earned media and debate prep essential to stand out.
THE SOLUTION
We proactively generated press coverage through a combination of rapid-response statements based on news of the day and planned rollouts of policy platforms and other campaign initiatives. We conducted thorough debate prep so the candidate was prepared to launch and parry attacks.
THE IMPACT
Buckner’s voice in the media lead the pack and shaped the conversations that mattered in the race, forcing more well-known candidates to address topics they would have preferred to leave alone.
